Colours are carefully chosen. Patterns are artfully arranged to draw your eyes to the important parts. Typography is thoughtfully used as part of the overall design.

When something is designed it is designed for a particular demographic. That magazine you picked up spoke to your age group, your social group, your interests and so on.

“Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.” ― Paul Rand

Designing for print is not like designing for the web. There, I said it. Sorry, but it's a solid truth. Web design has to be different because it isn't a static page that someone will take the time to read. There are considerations we need to take into account such as search engines, key words, calls to action, navigation, usability, and the list goes on.

Creative Content

“Design cannot rescue failed content.” ― Edward R. Tufte

Another truism. The job of the designer is to create an aesthetically appealing canvas for the content. Function is always something to consider before design is implemented. Nobody wants to read through endless drivel before they find what they are seeking. This is where there are definite differences between web appropriate content and print. The designer's job is to create a fluid interface which is easy for the user to understand.

Essentially design is complicated. Good design appears simple. Just as the Olympic athletes make it look so easy to do that triple Salchow. Hmm, I could probably do that...